POP News
International POP
International POP Gallery
Brand Talk
Scripting a quirky brand story to sell men’s grooming ‘Unlike other marketing tools, in-store promos result in direct sales
Retail Talk
Adding the right retail touch-up
Interview
Thomas Schlitt, Messe Düsseldorf India Vijay Chandna & Alok Hutchinson, VVT Communications
Column
The signs are clear: Step up or stay behind
Resource
Calendar
India's only specialized monthly magazine on Point of Purchase Shopper Marketing, was launched in 2000 to add value to the shopper marketing Industry by providing news and information on shopper marketing, retail promotions review of POP Products, Consumer insights and information on service providers, This magazine is read by a majority of POP marketing agencies, brand marketers and service providers in the Industry.
